Ferrari Store: What $90 to $5,900 Actually Buys at the Official Shop

The Ferrari store is not one shop, it is four shops wearing the same badge. On the same homepage you can buy a $90 poster, a $490 pair of earrings, an $890 cashmere jumper and a $5,900 lambskin jacket, and the only thing connecting them is the Prancing Horse. Understanding which of those four shops you are actually in is the entire trick to shopping it well.

The current shopfront leads with the Spring/Summer 2027 runway show, titled Crafting Identities, which tells you the apparel side is meant to be taken as fashion rather than fan merchandise. That distinction matters later, because the clothing is priced like fashion.

Start at the bottom, where the value is genuinely good. The Official Scuderia Ferrari HP Poster marking Schumacher's 2000 helmet is $90, and a baseball cap with the Prancing Horse patch is $180. These are the gifts that read as considered rather than expensive, and at this end of the store you are paying for the print and the licence, not for materials.

The $180 to $600 band is where most gifting happens, and it is the strongest part of the store. The Cashwool beanie with the Prancing Horse motif is $320 and the matching Cashwool scarf is $420. Suede leather gloves are $490. Prancing Horse-shaped earrings are $490. Polished silver metal sunglasses with light grey lenses are $563. There is also a Montblanc Ferrari notepad in the Meisterstück Great Masters line at $185, which is the sleeper pick of the whole store for anyone who writes things down.

Above $800 you leave merchandise and enter apparel, and the pricing changes character completely. The cashmere and wool crew-neck jumper is $890. The boat-neck long dress is $1,290. The zip-up cardigan in cashmere and wool is $1,390. A rubberized nappa leather bomber jacket is $3,900 and the crackled lambskin jacket is $5,900. These are real garments at real luxury prices, and they only make sense if you would buy the same piece without the badge.

Then there is the collector tier, which is its own hobby. The 12Cilindri Spider model in 1:43 scale, in Verde bottiglia, is $550. That is the item to buy for the person who already has the posters and the cap, because it is the one thing in the store that is about the car rather than about wearing the brand.

Two practical notes before you order. First, check the regional storefront: the site is split by country and currency, and the prices above are from the US store in US dollars. Second, decide which of the four shops you are shopping before you click, because a $90 poster and a $5,900 jacket are not the same purchase and the store will happily let you mix them.

The short version: buy gifts between $90 and $600 where the design does the work, buy the cashmere only if you would buy that jumper anywhere, and buy the 1:43 model for the person who actually cares about the car. Everything here is official, so the question is never authenticity, it is whether the object is worth its price without the logo.

The current range is here: https://www.linkhaitao.com/index.php?mod=lhdeal&track=f892bJq84wqoBgg3sYfIDSBlwL7p4udhHgkQoRuAiJULy534dfYgRQRL_afKEMrN9V3UjfSV5GkdJV0TRvFyfD1Sr5hbnxclNIpkxGA_c_c&new=https%3A%2F%2Fstore.ferrari.com

Prices were checked against the official US storefront in early November 2026 and can change without notice.